Genius tips to organize your makeup kit
Sonam Kapoor’s favorite makeup artist shares useful beauty tips.
This beautiful woman could pass off as a star herself. Lustrous, long hair, clear skin scrubbed clean of makeup and unaffected manner set off her vivacity perfectly. She pushes back her hair, putting it up in a loose bun that tumbles down as she talks about a subject closest to her heart, makeup. Soni’s work has featured in the world’s top publications including Vogue, Lofficiel, Elle, Harpers bazar, Wallpaper magazine, Cosmopolitan, Marie Claire and Femina. She has also worked several feature films including Om Shanti Om, Kabhi Alvidha Aa Kehna, Musafir, Main Hoon Na, Janemaan, Emi, Salaam Namaste, Aisha and I Hate Love Stories. Yet this much-in-demand makeup artist has a remarkably down-to-earth understanding of lesser mortals who hate ditching their trusty eyeliners and lipsticks.
De-clutter your makeup bag
“Women have the most cluttered and disorganized makeup drawers, including me,” she laughs. She fixes the problem by making time, twice a year to simplify and organize her makeup drawers. “I would dump all the contents of my makeup bags on the floor or the bed and start by taking a good look at what I have” This renowned makeup artist, with an exceptional and unique style is disarmingly honest and practical. She suggests discarding any makeup that’s gone bad—“If it smells funny, has changed color, or has separated, it’s time to bin it—even if you love the shade or formula.”
Sort through makeup
She suggests transferring broken makeup to new containers. “Liquid foundations can be poured into a different bottle; lipsticks with cracked caps can be put into a palette or a medicine box with day-of-the-week compartments (you can buy these at the chemist) and lip and eye pencils missing their caps should be stored in a Ziploc bag.” However, Soni insists that any makeup that hasn’t been used in eighteen months should be thrown away. “Makeup doesn’t last more than eighteen months to two years. If you bought it on a whim but haven’t tried it yet, gift it to friends who might.”
Soni is the most sought after makeup artist by celebrities including Shah Rukh Khan, Sonam Kapoor, Deepika Padukone , Sonakshi Sinha, Malaika Arora Khan, Preity Zinta, Tabu, Salman Khan and Arjun Rampal. Yet, apart from her obvious talent, part of her appeal likes in her practical and innovative approach to makeup. If you have more than one shade of foundation, try it on, she suggests. “Foundation should blend into your skin when applied on the side of your face. At most, you need two shades, one that matches your skin now, and one that will work when you have a tan,”
Lipstick secrets revealed
Most women tend to buy far more lipsticks than they will ever wear. According to Soni, women need to be realistic about the shades that they are likely to wear. “Chances are you’re not going to wear the shade you bought to match the last Indian outfit you bought.” Also buying a shade because your best friend did is a waste of money. “Buy tried and tested shades that you can use. Imagine the color of your lips before buying it,” is her sage advice. “Always have a red, orange and pink lipstick in cream or matte shades because you can always mix and match these to create your personalized color,” she advises, adding that clear gloss is a must for days when you want to add some oomph and drama to your style.
Eye and cheek drama
As far as eye shadow goes, Soni recommends three shades to make your eyes pop. “Buy a base color like beige, gold and champagne that blends into your skin; a medium-toned lid color like brown, bronze, grey, forest green or taupe that doesn’t require blending; and a dark color such as black, brown or navy to use as a liner.” She says that blush should instantly make you look healthy and pretty, not over-done. “I own two shades, one that is the color of my cheeks when they’re flushed (like a soft pink) and a slightly brighter shade for a splash of color (like burnt orange).”
Clean up makeup tools
Finally, it’s crucial that all makeup accessories, from makeup bags and brushes to sponges and puffs are kept spotlessly clean. Soni says the best way to wash puffs and sponges at home are with a disinfectant like Dettol and cold water. “To clean your brushes buy a brush cleaner from any brand or simply cleanse with baby shampoo. Then flat dry on a towel under the fan.” Another tip from the Makeup Czarina: “Try to keep your makeup in boxes or woven baskets for easy access. Use cups for your brushes and pencils.”